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Obviously, I’m a fan of social media and online engagement whether you are building relationships or establishing a presence with employees, candidates, or potential customers and clients. It’s no longer enough to tweet or post a blog. One must use careful strategy, tools, and experience to reach the right people at the right place and at the right time. That’s exactly what HR Marketer has intended to do with their recent launch of SocialEars.
The tool provides insights into where the conversations are happening and who is having them based on keyword search and complicated algorithms that you or I are not paid to understand. One of their new features which was released late last week offers up trending and decreasing topics using a tag cloud. Red words are decreasing in popularity. Green words are growing in popularity and Gray words are staying the same. (The tag cloud vaguely reminds me of a holiday card.)
HR vendors can use SocialEars to evaluate bloggers, thought leaders, and social media mavens in which to establish a relationship and learn more about the audiences they serve.
Popular Hashtags on Twitter
One of my favorite features on SocialEars is their Twitter hashtag function providing you the most current or most popular hashtags to include when you tweet. To learn more about what exactly Twitter hashtags are, click here. This is why I wanted to share with you today the top 25 Twitter hashtags in HR and Human Resources as determined by SocialEars. The order in which the Twitter hashtags list is displayed is by popularity among industry influencers and is based on tweets within the last 30 days as of February 3, 2012.
The Top 10 List of Twitter Hashtags for HR
This group combined for a total of 24,957 mentions on Twitter. Keep in mind that there are a billion tweets sent every 4 days on the microblogging site Twitter.com.
Twitter Hashtags List for Human Resources 11-25
Hashtags on Twitter 11-25 account for nearly 6,300 mentions via Twitter. When combined, that is nearly 33,000 tweets. My friends, that is a lot of tweeting. Not all of these hash tags are HR specific. For example, #CES for a technology and electronics show held every year in January while #USGuys is a marketing community on Twitter. Many of us mix between the two worlds as HR and recruiting have many similarities to marketing and PR.
And there you have it. . . the top 25 hashtags on Twitter for HR and Recruiting as reported by HR Marketer’s new social tool, SocialEars. Do you have a favorite hash tag? Please feel free to share.
FTC Disclosure: I have received complimentary access of the product listed above but choose to review the product on my own accord. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.